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TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the service disclosed that it now features more than 1 bn AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a global release. This development aligns with a increase in content created by AI, spurred by new AI video creators.

AI Content on Other Platforms

Recent reports that nearly one in 10 of the quickest rising content creators on a popular video site only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a term for inferior, mass-produced content that is often absurd or dreamlike.

Our research shows that many people enjoy content made with AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the power to increase or decrease of that, based on their own choices,” commented a company executive.

Volume and Proportions

The platform shared that there are currently 1.3 billion videos on its network tagged as AI-generated. Overall, in excess of 100 million videos are added to the app daily, making AI-generated material a relatively small portion of its overall inventory.

Customizing Your Feed

Viewers will be capable of reduce or increase the volume of artificial media they watch by using the “manage topic” option in the app and selecting the AI content topic. Additional categories that currently be modified under the filter cover politics, style, cosmetics, and movement.

Content Labeling and Policies

The platform’s policies mandate users to tag convincing AI-generated content, and it bans harmful fake videos of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its user guidelines.

Furthermore, the service will henceforth add an AI-generated tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This measure is intended to help prevent users from trying to circumvent the labeling process.

AI Literacy Programs

The company is also introducing a two million dollar awareness program for specialists and groups to create learning resources about ethical AI use. This project will support non-profit groups specializing in teaching computer science.

Platform Protection

TikTok has supported its moderation strategy, following debate over proposals to cut jobs for hundreds of content moderators in the UK. TikTok is planning to eliminate hundreds of positions in its trust and safety team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A senior executive clarified that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content prior to it gets reviewed by staff. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to intervention by its machine learning processes.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is really helping us work at speed.”